Day Apocalypse
Summary
the connected bike for urban riders. A full suite of CGI images and animation was crafted for the global launch of Cowboy's latest campaign. The launch of the new C4 and ST explores the technology, beauty and road presence of the urban electric bike in every detail. Mount up, ride on.
- ROLE
- SERVICES street photography
- CLIENT design grid
- YEARS 2021 - 2022
THE APPROACH
Simplicity is not a style, it is more a philosophy about how to design something more effectively.
the connected bike for urban riders. A full suite of CGI images and animation was crafted for the global launch of Cowboy's latest campaign. The launch of the new C4 and ST explores the technology, beauty and road presence of the urban electric bike in every detail. Mount up, ride on.
